Considered as a true institution in French-speaking Switzerland since its creation in 1994, the Christmas Market of Montreux Noël welcomes more than 500,000 visitors each year. It is now recognised as one of the most beautiful Christmas markets in Switzerland and has a great reputation among the public.
In view of the sanitary restrictions experienced in 2020-2021, it was important for the public to be informed that the 2021 edition would indeed take place and that the magic of Christmas would once again be present to make young and old dream.
The initial request was to create a digital strategy focusing on the use of social networks to actively interest and engage the target audience and consolidate the brand image of Montreux Noël.
- Campaigns & Content