For many years, Switzerland has positioned itself as one of the global leaders in the precision and high-tech industries. The "Made in Switzerland" brand has thus become synonymous with quality and reliability in many sectors, including the digital realm. Is this still the case? What insights have we gained as a Swiss digital agency in 2023?
In a constantly evolving world, especially in the field of web development and interactive design, continuous education is more crucial than ever. At Marvelous Digital, we take this responsibility very seriously.
Brand awareness refers to the level of familiarity and recognition that a brand enjoys among its target broader market and audience. It represents the extent to which consumers are aware of a brand's existence, its products or services, and its overall identity. Brand awareness encompasses the knowledge that a brand exists. It is also described as the ability to associate specific attributes or values with that brand.
Our agency has developed a serious game to promote our gamification services. This game was made by us with the Unity engine. It is a 3D game in which the player must guide a character through a series of levels. The aim is to raise awareness of gamification and its potential benefits, as well as to introduce the different collaborators on the projects.
When it comes to food, I love to eat and cook, but I have a hard time creating quality social media content that relates to my passion for cooking. So how did I create a cooking Instagram account without cooking any of my recipes? With the help of Artificial Intelligence.
The advantages of gamification to improve your communication with your customers, but also with your employees, are numerous. How can playful elements from games, often associated with popular culture, enrich your marketing actions, your businesses and your internal processes? We held a conference on this subject.