Digital Strategy
Digital technologies enable us to be permanently connected, anytime and anywhere. Every single one of your customer will go online before using or buying your products or services.
Who, what, how, why ?
Before jumping into the plethora of communication channels at our disposal, it is essential to develop a strategy based on your business objectives.
In order to carry out this strategic approach, we proceed as follows:
- A first meeting during which you explain us your short, medium and long term objectives.
- We define the channels to use according to your targets and your objectives.
- We define the content axes to deploy on each channel.
- We determine which KPIs to measure in order to accurately measure performance.
Who, what, how, why ?
Before jumping into the plethora of communication channels at our disposal, it is essential to develop a strategy based on your business objectives.
In order to carry out this strategic approach, we proceed as follows:
- A first meeting during which you explain us your short, medium and long term objectives.
- We define the channels to use according to your targets and your objectives.
- We define the content axes to deploy on each channel.
- We determine which KPIs to measure in order to accurately measure performance.
Content creation
“Content is king.”
Once we are clear on what type of content to deliver to which platform, we define an editorial calendar for each channel.
Based on this, we create content to feed said platform. The content can take the following forms:
- Photography
- Film
- Motion design
- Illustration
- Computer graphics
- 3D
- Textual content (blog post, white paper, etc)
Management
“Even the best orchestra needs a conductor.”
Now that we have great content, it's time to use it to serve your business goals.
At Marvelous, you will have a dedicated person to manage your project. This person will be in charge of:
- Ensure that the editorial calendar is maintained.
- Coordinate the content production team
- Create the different campaigns.
- Be in regular contact with you in order to inform you of the
progress of the different actions. - Monitor and optimize the campaigns.
- Create detailed reports to ensure the smooth running of
our actions.
Management
“Even the best orchestra needs a conductor.”
Now that we have great content, it's time to use it to serve your business goals.
At Marvelous, you will have a dedicated person to manage your project. This person will be in charge of:
- Ensure that the editorial calendar is maintained.
- Coordinate the content production team
- Create the different campaigns.
- Be in regular contact with you in order to inform you of the
progress of the different actions. - Monitor and optimize the campaigns.
- Create detailed reports to ensure the smooth running of
our actions.
Content creation
“Content is king.”
Once we are clear on what type of content to deliver to which platform, we define an editorial calendar for each channel.
Based on this, we create content to feed said platform. The content can take the following forms:
- Photography
- Film
- Motion design
- Illustration
- Computer graphics
- 3D
- Textual content (blog post, white paper, etc)
Reporting
“Without data, you are blind and deaf and in the middle of a freeway.”
The reporting phase is crucial, as it allows us to analyze the numbers and the performance of the actions implemented to ensure that they are effective.
We measure and analyze KPIs and optimize campaigns accordingly to maximize results.
We give you access to a real time dashboard 24/7 for you to see the numbers at any time.
Reporting
“Without data, you are blind and deaf and in the middle of a freeway.”
The reporting phase is crucial, as it allows us to analyze the numbers and the performance of the actions implemented to ensure that they are effective.
We measure and analyze KPIs and optimize campaigns accordingly to maximize results.
We give you access to a real time dashboard 24/7 for you to see the numbers at any time.