
Context
Nestlé baby cereals are suitable for infants and toddlers from 4-6 months of age, when the introduction of solid foods usually begins. These cereals are designed to be gentle and easy to digest, making them suitable for the early stages of dietary diversification.
Nestlé also places great emphasis on food safety, and on its products’ traceability. Baby cereals are subject to rigorous checks at every stage of production, from the selection of raw materials to the final packaging, in order to guarantee the safety and quality of baby food.
It is important to note that Nestlé baby cereals should not be used as a substitute for breast milk or infant formula. They are intended to be introduced into a baby's diet as a supplement to breastfeeding or formula, per the advice of your healthcare professional.
It was essential to highlight these points through communications from content creators who have earned their followers’ trust. The focus was on the German-speaking part of Switzerland, as the client wanted to further develop this region.
Delivrables
- Campaigns & Content