Maison Gilliard, founded in 1885 by Edmond Gilliard, is considered to be one of the oldest wineries in the Valais region and is one of the best known wine producers in Switzerland.
Already well present on social networks, Maison Gilliard aims to launch itself on TikTok in 2021 in order to enhance its young and dynamic image with a rapidly evolving audience.
But how to address this audience, between 16 and 24 years old, which defines the dynamics of this platform?
- Campaigns & Content
- Digital Strategy