Verbier Festival - Digital Strategy for the 30th anniversary of the Festival

Definition of a digital strategy and execution

Campaigns & Content

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Context

The Verbier Festival is a classical music festival that takes place every summer in the Swiss ski resort of Verbier. Founded in 1994 by the violinist Martin T:son Engstroem, the festival offers an outstanding and high-quality program, with world-renowned artists. In 2023, the event was looking for a tailor-made digital marketing strategy to reach a wider audience, stand out from the competition, retain existing fans, measure the impact of its efforts and improve results. In short, a digital marketing strategy was key to strengthen the brand image and increase the visibility of the festival.

Delivrables

  • Campaigns & Content

Objectives

Marvelous Digital brought in-depth expertise in digital marketing to the Verbier Festival, as well as recognized experience in the field of culture. At Marvelous, we are able to develop a tailor-made digital marketing strategy, focusing on the most suitable channels and tactics to achieve the festival's business goals. We also strive to maximize the reach and impact of the festival online through creative and innovative solutions. Working closely with the Verbier Festival, we have been providing strategic advice and ongoing support to ensure the success of this 30th edition. Because yes, in 2023, the Verbier Festival is celebrating 30 musical years!

Our approach

Our team focused on social media campaigns by developing clear objectives, testing strategic audiences, optimizing media budget and maximizing the reach and impact of the festival online. By working in close collaboration with the Verbier Festival, we brought our expertise in digital marketing to guarantee the success of this exceptional edition.

Objectives

Marvelous Digital brought in-depth expertise in digital marketing to the Verbier Festival, as well as recognized experience in the field of culture. At Marvelous, we are able to develop a tailor-made digital marketing strategy, focusing on the most suitable channels and tactics to achieve the festival's business goals. We also strive to maximize the reach and impact of the festival online through creative and innovative solutions. Working closely with the Verbier Festival, we have been providing strategic advice and ongoing support to ensure the success of this 30th edition. Because yes, in 2023, the Verbier Festival is celebrating 30 musical years!

Our approach

Our team focused on social media campaigns by developing clear objectives, testing strategic audiences, optimizing media budget and maximizing the reach and impact of the festival online. By working in close collaboration with the Verbier Festival, we brought our expertise in digital marketing to guarantee the success of this exceptional edition.

Project team

  • Digital strategy: Marko Djukic, Digital Marketing Department director
  • Social Media Consulting: Léontine Parolini, Digital Marketing Strategist

Project team

  • Digital strategy: Marko Djukic, Digital Marketing Department director
  • Social Media Consulting: Léontine Parolini, Digital Marketing Strategist