
Context
Revolutionizing the practice of dental medicine for the well-being of patients is the vision behind the Swiss Dental Clinics group, which inaugurated its first clinic in Vevey in 1993. In 2008, a consolidation of clinics took place under the name Ardentis, aiming to pool expertise and provide a consistent standard of quality care. The Ardentis group relies on an innovative approach based on comprehensive and multidisciplinary care, bringing together all dental specialties in a single environment. Today, Ardentis owns more than a dozen dental and orthodontic clinics throughout French-speaking Switzerland, and the group has no intention of stopping there. In 2017, as the group lacked a defined digital strategy, there was a need to establish a structured digital presence to support its growth objectives. The Ardentis website and social media presence had not been optimally managed until then, and the website was built on outdated technologies, making it difficult to administer internally. Therefore, Ardentis needed a tool that would enable them to be independent in managing the platform and facilitate business growth. Regarding overall digital communication, the Ardentis group also aims to harmonize its brand image across different digital channels, including paid search and social media platforms such as Instagram, Facebook, and LinkedIn. This is done with the goal of standing out from the competition and connecting with its community and patients.
Delivrables
- Campaigns & Content