Lausanne Opera - Website redesign
Context
Located in the heart of Lausanne since 1871, the Opéra is an institution that has been part of the city's cultural landscape for more than a century and actively participates in the cultural influence of French-speaking part of Switzerland.
Until 2018, the Opéra de Lausanne's digital presence suffered from a certain lack of clarity and ergonomy. Our team was therefore mandated to completely review the UX (= User Experience) and UI (= User Interface) aspects of the website, both in terms of design and functionalities.
Expertises
Web DevelopmentWeb DesignMaintenance & Support
Objectives
The Opéra de Lausanne approached us to redesign their entire website. The main objective of this "revamp" was to change the image of the institution in order to attract a younger generation, without losing its usual and regular audience.
The Opéra de Lausanne was facing a real challenge in terms of image. It was crucial to revive its image and restore its credentials through the digital showcase. The other important aspect for the Opéra de Lausanne was to make its online services more visible and accessible to loyal customers.
The technical objectives were the following:
- Present the cultural season programme in an attractive way
- Allow easy management of concert dates
- Integrate a connection to the ticket reservation platform
- Highlight practical information about the Opera's cultural activities
Our approach
We focused on the User Experience. The objective was to make the customer journey as simple as possible; user friendly, while ensuring that the opera ticket sales tunnel was complete and efficient.
On the design side, we carried out extensive graphic and visual research in order to immerse ourselves in the environment and take into account the best practices of the industry. Our approach was to bring a maximum of aesthetic images to this digital environment in order to restore the image of the institution while transmitting it as faithfully as possible to the public.
On the functionality side, we automated the events calendar and then synchronised it with the ticketing system, making the website extremely easy to maintain. The ticketing reservation process was also reviewed and made easier for the users; by integrating the external Secutix solution.
More projects
Tuning up the website's royal notes
Communicate on the right channels and ensure the interests of affiliates
Position Lausanne as a flagship destination for German-speaking Swiss customers.
