
Lausanne Tourism was founded in 1887, with the support and collaboration of the Lausanne authorities and tourism partners, to promote the city of Lausanne both within Switzerland and abroad and to offer good conditions for visitors. As the capital of the canton of Vaud and the 4th largest city in Switzerland, Lausanne is known for its dynamic and open atmosphere, both economically, culturally, and in terms of sports and academics.
The international health crisis has greatly restricted the ability to travel abroad during holidays and weekends. Swiss incoming tourism, and more specifically tourism in Lausanne, has suffered as a result during 2020 and 2021. With strong competition in the national tourism industry, the health situation has greatly impacted Lausanne's reputation as a cultural or sports destination.
In 2020, the opportunity and need to promote regional tourism within Switzerland became apparent for Lausanne Tourism, and they mandated us to boost their summer period.
Delivrables
- Campaigns & Content