The Caisse de Pension de l'Etat de Genève (CPEG) formed a team to create a comprehensive digital strategy. Our responsibility was to oversee the implementation of the strategy. One of the major challenges identified was the lack of cohesive and efficient communication with affiliates.
CPEG's objective was to gain a deeper understanding of its ecosystem, discover new communication opportunities, and establish a consistent and effective approach to reach its target audience.
- Websites & Apps