FISP: Modernizing pension plans for everyday heroes

The brief asked for information; we delivered utility. The site shouldn't just inform, it must guide members through every stage of their lives. Our central objective was to simplify complexity. 

Simplify complexity: Transform dense content into a fluid user journey that everyone can understand.

Multi-device accessibility: Guarantee quick, readable access to services (retirement, disability, death), whether members are on mobile or desktop.

Credibility: Strengthen the "responsible partner" image with a modern interface that inspires trust.

Management autonomy: Provide FISP with a powerful content management system (CMS) to edit and update their content with complete independence.

How do you transform serious content into an engaging, easy-to-navigate showcase? We worked toward this goal by:

Intuitive "Life Events" UX: We structured navigation around life moments (marriage, retirement, home purchase, divorce) rather than obscure technical terms.

Trust-building design: A clean visual identity using reassurance codes (institutional blue, readable typography) while infusing modern dynamism.

Mobile-First: Because healthcare staff are often on the move, we optimized the experience so every document is accessible between shifts.

Professional expertise: Our ability to simplify complex financial concepts into digestible, actionable micro-content.

Increased engagement: A rise in website visits and extranet portal access through strategic calls-to-action. 

Immediate clarity: Access to key documents (regulations, statutes, newsletters) reduced to less than two clicks. 

Strengthened brand image: Digital leader positioning in the French-speaking Swiss healthcare pension sector. 

Zero friction: A robust platform that centralizes various areas such as real estate, news, and services.